You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnagie
It’s been said over and over because it reigns true – if you’re not on social media you don’t exist to the majority of the world. So,who are these folks using social media?
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Facebook fan pages are email newsletters with smaller pictures.” – Unknown
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When you have clarity of vision, strategy and tactics become self-evident.” – Russell Gray
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A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
We know word-of-mouth marketing remains the most effective and inexpensive form of advertising. If you’ve been in business for any length of time, I’m assuming you’ve developed some loyal customers who tell their friends about you.
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Begin with the end in mind.” – Stephen Covey
Good question, glad you asked! There are hundreds of social media sites and the task of determining which sites to use can be daunting. First things first – what do you want social media to do for you?
Social media is a powerful tool to catapult success and with clear initiatives, specific goals and the right team you’ll be well on your way.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.” – Brian Solis
The benchmark for determining the biggest players in social media is site traffic. Meaning, how many unique visitors frequent any given social media site and how often. The best tool for measuring site traffic and frequency is Google’s Top 1000.
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Wherever you see a successful business, someone once made a courageous decision.” – Peter F. Drucker
Over 97% of consumers search for local businesses on-line. You want to be there when they’re searching for you. Google Places, Facebook Places and Yelp all provide a free service connecting you with great customers.
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The goal of social media is to turn customers into a volunteer marketing army.” – Unknown
Remember, social media is people communicating on-line. Communication channels include written word (i.e. websites, blogs), videos, pictures, and audio. With that understanding, let’s dive into why you should are about social media.
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Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.” – Jeff Bezos
We know that 78% of people trust the recommendations of other consumers and with over 120 Million unique visitors and 4.4 Billion page views, having your product listed on Amazon is vital. In addition, recommending products through their Associate Program pays dividends.
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Social Media is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led.” - Seth Godin
Facebook’s mission is to give people the power to share and make the world more open and connected.
Over 750 Million people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet and the company’s they like.
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